SUMMARY ANALYSIS OF ANNUAL REPORT GENERATED USING ARTIFICIAL INTELLIGENCE
Introduction
In this blog post, we will analyze the latest 10-K report filed by Apple Inc. with the SEC for the fiscal year ended September 28, 2024. This comprehensive analysis will cover key financial metrics, profitability ratios, liquidity ratios, leverage ratios, efficiency ratios, and recent developments in the company, including new product launches and innovations. Our goal is to provide potential investors with the necessary insights to make informed investment decisions regarding Apple Inc.
Company Overview
Apple Inc. is a leading technology company that designs, manufactures, and markets a range of consumer electronics, software, and services. The company is best known for its innovative products, including the iPhone, iPad, Mac computers, Apple Watch, and various services such as Apple Music and iCloud.
Financial Highlights
For the fiscal year 2024, Apple reported the following key financial metrics:
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Net Sales | $391.04 billion | $383.29 billion | $394.33 billion |
| Net Income | $93.74 billion | $96.99 billion | $99.80 billion |
| Earnings Per Share (EPS) | $6.11 | $6.08 | $6.15 |
| Dividends Paid | $15.23 billion | $15.03 billion | $14.84 billion |
Key Financial Ratios
Profitability Ratios
| Ratio | 2024 | 2023 |
|---|---|---|
| Gross Margin | 46.2% | 44.1% |
| Operating Margin | 31.5% | 29.8% |
| Net Profit Margin | 24.0% | 25.3% |
Liquidity Ratios
| Ratio | 2024 | 2023 |
|---|---|---|
| Current Ratio | 0.87 | 0.98 |
| Quick Ratio | 0.75 | 0.85 |
Leverage Ratios
| Ratio | 2024 | 2023 |
|---|---|---|
| Debt-to-Equity | 1.71 | 1.73 |
| Interest Coverage | 8.5 | 7.9 |
Efficiency Ratios
| Ratio | 2024 | 2023 |
|---|---|---|
| Asset Turnover | 1.08 | 1.10 |
| Inventory Turnover | 5.2 | 5.5 |
Recent Developments
In 2024, Apple launched several new products, including:
- iPhone 16 series (iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max)
- Apple Watch Series 10
- New MacBook Pro and MacBook Air models
- iPad Pro and iPad Air
- Apple Intelligenceā¢, a personal intelligence system using generative models
Acquisitions and Investments
Apple has continued to invest in research and development, with R&D expenses increasing to $31.37 billion in 2024, reflecting a commitment to innovation and product development.
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Conclusion
Apple Inc. remains a strong player in the technology sector, with solid financial performance and a commitment to innovation. The company’s recent product launches and continued investment in R&D position it well for future growth. Investors should consider these factors, along with the financial ratios and metrics discussed, when evaluating potential investment in Apple Inc.

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A HISTORY OF APPLE PRODUCTS AS ENVISIONED BY ARTIFICIAL INTELLIGENCE
